5 Canva Hacks to Boost Your Brand Marketing

As a busy entrepreneur I know how much time it can take to build a brand. No matter what type of organization you have, brand marketing is a critical function. Canva has become an indispensable tool for businesses looking to create engaging visuals effortlessly. Though I’m in no way affiliated with Canva, I often deliver workshops and training to entrepreneurs and marketers who are compeletely wowed by the tool’s design capabilities.

Canva is free to get started, and organizations around the world are using it regularly to supercharge their marketing. Canva’s drag-and-drop interface makes it incredibly easy for anyone to create professional-looking designs. Whether you need social media posts, flyers, business cards, or presentations, Canva offers thousands of customizable templates. Simply choose a template, add your content, and you’re ready to go!

Here are five essential Canva hacks to elevate your brand marketing game:

Create and Use QR Codes

QR codes are a powerful tool to bridge your offline and online marketing efforts. Canva allows you to generate custom QR codes that you can embed in your designs. Use them on flyers, business cards, and posters to direct your audience to your website, social media pages, or special promotions. Pop your URL in and your QR code will be created for you. It’s super easy!

Design Once, Resize for Any Platform

Using Canva Pro’s “Magic Switch” feature, you can easily resize a design for use in multiple channels. Created an Instagram post and you want to resize it to become a YouTube thumbnail? Easy. Want to make a copy of your design in French? Magic Switch can do it stright away - without affecting your original design.

Collaboration Made Easy

Collaboration is seamless with Canva. You can invite team members to work on designs, share feedback, and make real-time edits. This is especially useful for small businesses where multiple team members may need to contribute to marketing materials or campaigns. Sign up for a Team account and you’re ready to rock.

Canva’s social media templates are very popular with small businesses.

Magic Design

Magic Design, Canva’s design generation tool, uses AI technology to leverage a library of over 100 million assets and templates. To generate presentations, social media posts, and videos, users simply enter a prompt for what they want to create. ChatGPT Plus paid users will be able to use the Canva GPT within their ChatGPT account.

Free Canva Pro Accounts for Non-Profits

If you belong to a registered non-profit organization, you can get a Canva Pro subscription for free. Many of my cleitns have done this successfully. Get more information and apply here.

Interested in custom Canva training? Virtual and in-person options are available. Get in touch!